Grant ended up winning a fairly easy victory against his Democrat opponent, Horatio Seymour.Grant took no part in the campaign and made no promises. The Republican campaign theme, "Let us have peace," was taken from his letter of acceptance. After four years of civil war, three years of wrangling over Reconstruction, and the attempted impeachment of a president, the nation craved the peace Grant pledged to achieve.
Seymour answered none of the charges made against him, but made a few key speeches. Some newspapers exaggerated his faults. As governor, Seymour had sent troops to Gettysburg, but some press tried to portray him as disloyal to the Union. The New York Tribune led the cartoon campaign with the picture of Seymour standing on the steps of the City Hall calling a mob of New York draft rioters "my friends." The Hartford Post called him "almost as much of a corpse" as ex-President James Buchanan, who had just died. Additionally, Republicans alleged that insanity ran through the Seymour family, citing as evidence the suicide of his father.
Blair went on a national speaking tour in which he framed the contest with Ulysses S. Grant and the pro-Reconstruction Republicans in stark racial terms, warning of the rule of "a semi-barbarous race of blacks who are worshipers of fetishes and poligamists" and wanted to "subject the white women to their unbridled lust." Republicans advised Americans not to vote for Seymour, as Blair might succeed him.[12]
Blair had a reputation for being outspoken as a politician and his campaign speeches in 1868 attacked Radical Republicans.[13] Samuel J. Tilden, a member of the national committee, asked Blair to confine his campaigning to Missouri and Illinois for fear he "would hurt the ticket" because of his stand on Reconstruction.[14]
Seymour, who had not taken an active role in the campaign to this point, went into the canvass, seeking to steer the campaign away from the harshness of Blair's attacks on Radical Reconstruction. Seymour emphasized his idea that change in the South should be accomplished at the state level, without national interference. The Democrats campaigned for immediate restoration of all states, the "regulation of the elective franchise in the states by their citizens", and amnesty for past political offenses,[9] whilst State civil authority should take precedence over military action. The president and the Supreme Court should be respected rather than attacked, as he claimed the Republicans had done. The Democrats would be careful to reorder national priorities.[15]